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Dormant customer or lapsed-client campaigns
Part of DGS Business Studio International Services
Customer reactivation & retention
Reconnect with dormant customers through relevant email and WhatsApp follow-up.
DGS helps define which customers are genuinely dormant, organise usable data and build a relevant, measured email or WhatsApp reactivation sequence—with consent, responses and opt-out handled responsibly.
Remote international deliveryClear scope before work beginsUSD starting prices
The business problem
Is the customer data ready for reactivation?
Constantly replacing inactive customers can make growth unnecessarily expensive. Before a campaign begins, the customer data, consent position, normal buying cycle and reason to reconnect must be clear.
Past customers quietly become inactive without a structured follow-up.
Customer lists are unsegmented, incomplete or spread across different tools.
Messages are generic, overly promotional or sent without a clear response process.
Typical use cases
Responsible reasons and moments to reconnect.
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Service reminders and appropriate repeat-purchase prompts
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Seasonal or renewal outreach
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Post-project check-ins and feedback routes
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Email and WhatsApp response capture
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Retention activity calendars and monthly support
What is included
Segmentation, message sequence, response handling and measurement.
Data-readiness and consent review
Practical segmentation and campaign objective
Message sequence, offer or reason-to-return framework
Response capture and follow-up process
Measurement plan and post-campaign review
Published starting point
From $149Customer Reactivation / Email & WhatsApp Campaign Setup starts at $149. Customer Retention & Reactivation Care starts at $249 per month. List condition, segmentation, channels, sequence length, creative requirements and support affect price. Message, email-platform and provider charges are excluded.
Request a confirmed scopeWho this is for
Service businesses, clinics, education providers, retailers and professional firms with a legitimate past-customer list and a meaningful reason to reconnect.
How it works
Define the audience before writing the campaign.
Define inactive
Agree what dormant or at-risk means for this business.
Prepare the audience
Clean and segment usable customer data and consent status.
Build the sequence
Create a relevant message, timing and response path.
Measure the response
Track replies and outcomes, then refine the next retention action.
Buying questions
What to clarify before you start.
Do you provide customer lists?
No. Reactivation uses your legitimate customer data. We do not fabricate or purchase contact lists.
Can every past customer be contacted?
Not necessarily. Consent, channel rules, geography and the nature of the relationship must be reviewed before outreach.
Do we need a discount?
No. Useful updates, reminders, new availability, relevant services or a simple check-in can be more appropriate than discounting.
How do you define a dormant customer?
The definition depends on the normal buying cycle. DGS agrees a practical inactivity period and relevant customer segments before any messages are prepared.
How is a reactivation campaign measured?
Measurement can include deliveries, replies, enquiries, bookings or other agreed outcomes. Platform limitations and offline results are documented in the measurement plan.
A practical next step
Discuss the business problem before choosing the tool.
Tell us what is happening now, what result matters and where the process breaks. We will recommend the smallest sensible starting scope.